Live streaming e-commerce : explicating users' motivations, warranting strategies, and purchase intentions
In this research, we examined users’ psychology and behaviours when interacting with live streaming e-commerce - a new type of e-commerce trend integrated with real-time social interactions via live streaming. We conducted one-on-one in-depth interviews with 25 interviewees who have prior experience...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
Nanyang Technological University
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/147188 |
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| Institution: | Nanyang Technological University |
| Language: | English |