Live streaming e-commerce : explicating users' motivations, warranting strategies, and purchase intentions

• Main Authors: Liu, Zifei, Yu, Yifan
• Other Authors: Chen Lou
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/147188
• Institution: Nanyang Technological University

In this research, we examined users’ psychology and behaviours when interacting with live streaming e-commerce - a new type of e-commerce trend integrated with real-time social interactions via live streaming. We conducted one-on-one in-depth interviews with 25 interviewees who have prior experience...