He ain't heavy, he's my brother

• المؤلفون الرئيسيون: Neo, Crystal V Wen Qian, Ng, Xiuling, Tay, Grace Shu En, Toh, Jasmine
• مؤلفون آخرون: Mak Ka Ying Angela
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/14948
• المؤسسة: Nanyang Technological University

“He ain’t heavy, he’s my brother” is a promotional campaign for Boys’ Town that aims to strengthen the client’s brand, raise awareness about its mission and activities, and to correct public misconceptions about Boys’ Town and its boarders. A collaboration between Boys’ Town and faeries, a team of f...