He ain't heavy, he's my brother

• Main Authors: Neo, Crystal V Wen Qian, Ng, Xiuling, Tay, Grace Shu En, Toh, Jasmine
• Other Authors: Mak Ka Ying Angela
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/14948
• Institution: Nanyang Technological University

“He ain’t heavy, he’s my brother” is a promotional campaign for Boys’ Town that aims to strengthen the client’s brand, raise awareness about its mission and activities, and to correct public misconceptions about Boys’ Town and its boarders. A collaboration between Boys’ Town and faeries, a team of f...