Employer branding : importance of organizational values in attracting generation Y.

• Main Authors: Guo, Gina Yee Chia., Nurul Ainee Ithnin., Ong, Xin Min.
• Other Authors: Chan Teng Heng
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Management::Organizational behavior
• Online Access: http://hdl.handle.net/10356/15053
• Institution: Nanyang Technological University

This study focuses on key organizational values that are important to Generation Y (Gen Y). These values are based on a study of 7 pre-established organizational values while introducing the 8th, Commitment to Training & Development which is our originality value. Extensive research was conducte...