Live your legacy : a communication campaign to encourage LGBTQ+ Singaporeans aged 35 to 54 to take actionable steps in their legacy planning.

• Main Authors: Lim, Dawn Si Xian, Leong, Calvin Zhen Cong, Lau, Vera, Lim, Lennon Huan You
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/155866
• Institution: Nanyang Technological University

This paper presents Live Your Legacy, a pilot communication campaign aimed at getting LGBTQ+ Singaporeans aged 35-54 to recognise the importance of legacy planning and to empower them to take the necessary steps in executing their legacy planning. Our formative research found that although LGBTQ+ Si...