Live your legacy : a communication campaign to encourage LGBTQ+ Singaporeans aged 35 to 54 to take actionable steps in their legacy planning.
This paper presents Live Your Legacy, a pilot communication campaign aimed at getting LGBTQ+ Singaporeans aged 35-54 to recognise the importance of legacy planning and to empower them to take the necessary steps in executing their legacy planning. Our formative research found that although LGBTQ+ Si...
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Main Authors: | Lim, Dawn Si Xian, Leong, Calvin Zhen Cong, Lau, Vera, Lim, Lennon Huan You |
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Other Authors: | - |
Format: | Final Year Project |
Language: | English |
Published: |
Nanyang Technological University
2022
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/155866 |
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Institution: | Nanyang Technological University |
Language: | English |
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