Online consumers' satisfaction in self-collection: value co-creation from the service fairness perspective

• المؤلفون الرئيسيون: Wang, Xeuqin, Yuen, Kum Fai, Teo, Chee-Chong, Wong, Yiik Diew
• مؤلفون آخرون: School of Civil and Environmental Engineering
• التنسيق: مقال
• اللغة: English
• منشور في: 2022
• الموضوعات: Engineering::Civil engineering; E-Commerce; Consumer Logistics
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/162469

E-commerce logistics services are increasingly offering innovative solutions that invite consumers’ co-creation. Although value co-creation empowers consumers, it also connotes a sense of exploitation. This study explores the fairness perspective of co-creating satisfactory logistics services, using...