Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews

• Main Authors: Kong, Juan, Lou, Chen
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2023
• Subjects: Social sciences::Communication; Sentiment Analysis; Uncertainty Avoidance
• Online Access: https://hdl.handle.net/10356/172216
• Institution: Nanyang Technological University

The perceived helpfulness of online product reviews plays a critical role in consumers’ decisions in e-commerce. In this context, based on the literature on information processing and cultural effects, this study explored the role of review features in the perceived helpfulness of online movie revie...