Negative halo effects of sustainable packaging

Negative halo effects of sustainable packaging

More firms are adopting “green packaging” due to regulatory and environmental concerns. The alcoholic beverage industry has recently joined the lobby and major producers have introduced creative paper bottles for their alcoholic drinks. Previous research on sustainable labeling (e.g., eco-friendly l...

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Bibliographic Details
Main Authors: Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2024
Subjects:
Business and Management
Alcoholic beverages
Green packaging
Online Access:https://hdl.handle.net/10356/174280
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/174280

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