Negative halo effects of sustainable packaging

• Main Authors: Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2024
• Subjects: Business and Management; Alcoholic beverages; Green packaging
• Online Access: https://hdl.handle.net/10356/174280
• Institution: Nanyang Technological University

More firms are adopting “green packaging” due to regulatory and environmental concerns. The alcoholic beverage industry has recently joined the lobby and major producers have introduced creative paper bottles for their alcoholic drinks. Previous research on sustainable labeling (e.g., eco-friendly l...