Self-effects and public commitment on social media: testing the cognitive and social influences of sending messages on message senders

• Main Authors: Lew, Zijian, Flanagin, Andrew J.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social Sciences; Bidirectional message effects model; Identity shift
• Online Access: https://hdl.handle.net/10356/179220
• Institution: Nanyang Technological University

Through a self-effects perspective, this research investigates how people's perceptions of their memories are influenced by sharing those memories on social media. Referencing the bidirectional message effects model and identity shift theory, relevant psychological factors and social media affo...