A case study of management characteristics and new product development.
This paper explores the changes in management characteristics as individual motivation and degree of complexity, uncertainty and ambiguity vary through stages in developing new products. Management characteristics are defined as autocratic, bureaucratic, entrepreneurial and team-based.
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| Main Author: | |
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20051 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This paper explores the changes in management characteristics as individual motivation and degree of complexity, uncertainty and ambiguity vary through stages in developing new products. Management characteristics are defined as autocratic, bureaucratic, entrepreneurial and team-based. |
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