Branding and perceptions of budget airlines : a case study of Singapore International Airlines.

Branding and perceptions of budget airlines : a case study of Singapore International Airlines.

Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with a tarnished reputation and examine the perceptions of Singaporeans, should SIA set up a low cost carrier and what are their needs and expectations of low cost airlines.

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Bibliographic Details
Main Author: Ng, Corrine Hwee Hwee.
Other Authors: Karan, Kavita
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/2124
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-2124
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spelling sg-ntu-dr.10356-21242019-12-10T10:58:55Z Branding and perceptions of budget airlines : a case study of Singapore International Airlines. Ng, Corrine Hwee Hwee. Karan, Kavita Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with a tarnished reputation and examine the perceptions of Singaporeans, should SIA set up a low cost carrier and what are their needs and expectations of low cost airlines. ​Master of Mass Communication 2008-09-10T08:39:38Z 2008-09-10T08:39:38Z 2004 2004 Thesis http://hdl.handle.net/10356/2124 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Ng, Corrine Hwee Hwee.
Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
description Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with a tarnished reputation and examine the perceptions of Singaporeans, should SIA set up a low cost carrier and what are their needs and expectations of low cost airlines.
author2 Karan, Kavita
author_facet Karan, Kavita
Ng, Corrine Hwee Hwee.
format Theses and Dissertations
author Ng, Corrine Hwee Hwee.
author_sort Ng, Corrine Hwee Hwee.
title Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
title_short Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
title_full Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
title_fullStr Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
title_full_unstemmed Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
title_sort branding and perceptions of budget airlines : a case study of singapore international airlines.
publishDate 2008
url http://hdl.handle.net/10356/2124
_version_ 1681042727132725248

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