Effects of loneliness, need for cognition and life satisfaction on involvement in the twilight saga : segmentation and product preferences of the Twilight Saga’s consumers.

• Main Authors: Chen, Joan Shumin., Lim, Jiahui., Liu, Xiaoyan.
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/35449
• Institution: Nanyang Technological University

This report aims to find out how loneliness, need for cognition and life satisfaction affect individuals’ involvement in the Twilight Saga. These three factors are psychosocial variables pertaining to escapism. Our results partially supported the hypotheses that respondents who experience loneliness...