The impact of online user-generated hotel reviews on attitude.
Online reviews are often consulted when making a purchase decision, especially in the hospitality industry. Studies have been conducted to show the effect of written reviews on purchase decision, but little is known about the impact of other forms of reviews – such as video reviews – on purchase...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2010
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/35462 |
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| 機構: | Nanyang Technological University |
| 語言: | English |