Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.

Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.

149 p.

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Bibliographic Details
Main Author: Wong, Sarah Chung Yeng.
Other Authors: Koch, Pamela Lynn Tremain
Format: Theses and Dissertations
Published: 2010
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/35709
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-35709
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spelling sg-ntu-dr.10356-357092019-12-10T14:51:45Z Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign. Wong, Sarah Chung Yeng. Koch, Pamela Lynn Tremain Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns 149 p. Corporate Social Responsibility (CSR) is a relatively new concept in Singapore, particularly to local companies, and the practice of full-fledged CSR initiatives is still in its infancy. While local companies have participated actively in socially responsible behavior, many of these activities are often ad-hoc, with little relevance to the companies' core business activities. Ascendas Pte Ltd, a local subsidiary of the Singapore government statutory board formulated its CSR policy and implemented programmes across its key operating countries in 2004. Taking reference from Archie B. Carroll's (1979) Corporate Social Responsibility model and the Pyramid of Corporate Social Responsibility (1991), this paper conducts a case study on Ascendas' efforts at incorporating its CSR policy with its core business and evaluates the relevance of the models to realistic implementation in a business. ​Master of Mass Communication 2010-04-23T01:22:57Z 2010-04-23T01:22:57Z 2007 2007 Thesis http://hdl.handle.net/10356/35709 application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Wong, Sarah Chung Yeng.
Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.
description 149 p.
author2 Koch, Pamela Lynn Tremain
author_facet Koch, Pamela Lynn Tremain
Wong, Sarah Chung Yeng.
format Theses and Dissertations
author Wong, Sarah Chung Yeng.
author_sort Wong, Sarah Chung Yeng.
title Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.
title_short Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.
title_full Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.
title_fullStr Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.
title_full_unstemmed Corporate social responsibility: from zero to action - a case study of Ascendas' CSR campaign.
title_sort corporate social responsibility: from zero to action - a case study of ascendas' csr campaign.
publishDate 2010
url http://hdl.handle.net/10356/35709
_version_ 1681037006492139520

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