Business models for the base of the pyramid : how multinational corporations compete in a low-income environment
103 p.
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Main Author: | Diego Koenig |
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Other Authors: | Ian McGovern |
Format: | Theses and Dissertations |
Published: |
2010
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/35951 |
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Institution: | Nanyang Technological University |
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