What makes them tick? : an exploratory study on promotional communication for museums.

• Main Authors: Chng, Daena Puay San., Tan, Geraldine Tian Ying., Tea, Darell Sin Ee.
• Other Authors: Chan Kin Ying Brenda
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/38735
• Institution: Nanyang Technological University

Museums worldwide are increasingly implementing promotional communication efforts in order to motivate audiences to visit. In Singapore, the government statutory board overseeing museums, the National Heritage Board, has launched several public communication campaigns aimed at encouraging people...