Export strategy competitive advantage in alliance

• Main Authors: Loh, Fook Meng, San San Maw, Vo Anh Dung
• Other Authors: Krishna Erramilli
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Management::Competition
• Online Access: http://hdl.handle.net/10356/42474
• Institution: Nanyang Technological University

With the current recession in Asia, many Asian companies are seeking to expand their exports to the highly lucrative markets. But can Asian companies stand up to the competition in the highly sophisticated and competitive global markets? Where is their competitive advantage? Michael Porter's...