Time-limited pressure and perceived value of travel products in travel fairs in Singapore

• Main Authors: Sim, Shi Jie, Chang, Yvonne Yu Fang, Lam, Kyeng Wai
• Other Authors: Christine Lim
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/43979
• Institution: Nanyang Technological University

While much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel fair environment. Through the research, it was found that Time-Limited Pressure, Perceived Scarcity, Low Perceived Price and Perceived Quality were responsible in affecting the consumers’ perception of product value.