Time-limited pressure and perceived value of travel products in travel fairs in Singapore

While much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel...

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Bibliographic Details
Main Authors: Sim, Shi Jie, Chang, Yvonne Yu Fang, Lam, Kyeng Wai
Other Authors: Christine Lim
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/43979
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Institution: Nanyang Technological University
Language: English
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