Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.

Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.

This exploratory study aims to understand why and which advertising and marketing tools on social networking sites suit budding companies. A total of 203 NTU students were asked to rate their response after viewing Facebook Ads and Tools of varying interactivity and sensory influence featured by a f...

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Bibliographic Details
Main Author: Sng, Cui Xia
Other Authors: Li Zhi-Feng, Michael
Format: Final Year Project
Language:English
Published: 2011
Subjects:
DRNTU::Business::Marketing::Internet
Online Access:http://hdl.handle.net/10356/46486
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-46486
record_format dspace
spelling sg-ntu-dr.10356-464862023-05-19T05:45:01Z Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study. Sng, Cui Xia Li Zhi-Feng, Michael Nanyang Business School DRNTU::Business::Marketing::Internet This exploratory study aims to understand why and which advertising and marketing tools on social networking sites suit budding companies. A total of 203 NTU students were asked to rate their response after viewing Facebook Ads and Tools of varying interactivity and sensory influence featured by a fictitious food company ZoZo. Results indicate that there is no linear relationship between the variables. Implications for research and practice were also discussed. BUSINESS 2011-12-12T08:35:31Z 2011-12-12T08:35:31Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/46486 en Nanyang Technological University 38 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Internet
spellingShingle DRNTU::Business::Marketing::Internet
Sng, Cui Xia
Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
description This exploratory study aims to understand why and which advertising and marketing tools on social networking sites suit budding companies. A total of 203 NTU students were asked to rate their response after viewing Facebook Ads and Tools of varying interactivity and sensory influence featured by a fictitious food company ZoZo. Results indicate that there is no linear relationship between the variables. Implications for research and practice were also discussed.
author2 Li Zhi-Feng, Michael
author_facet Li Zhi-Feng, Michael
Sng, Cui Xia
format Final Year Project
author Sng, Cui Xia
author_sort Sng, Cui Xia
title Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
title_short Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
title_full Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
title_fullStr Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
title_full_unstemmed Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
title_sort effect of ad interactivity and tool sensory influence on facebook users : an exploratory study.
publishDate 2011
url http://hdl.handle.net/10356/46486
_version_ 1770566598977912832

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