Effect of ad interactivity and tool sensory influence on Facebook users : an exploratory study.
This exploratory study aims to understand why and which advertising and marketing tools on social networking sites suit budding companies. A total of 203 NTU students were asked to rate their response after viewing Facebook Ads and Tools of varying interactivity and sensory influence featured by a f...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/10356/46486 |
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| Institution: | Nanyang Technological University |
| Language: | English |