A study of the Gen Y’s perspectives on CSR in relation to job attraction and retention.

• Main Authors: Lum, Xin Ying., Lee, Pee Hua., Tan, Edith.
• Other Authors: Lim-Lum Kit Wye
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Management::Social responsibility
• Online Access: http://hdl.handle.net/10356/48116
• Institution: Nanyang Technological University

Our research is aimed at finding out if Corporate Social Responsibility (CSR) has an impact on Generation Y’s (Gen-Y) job-related decisions, and the types of CSR policies that can be utilised by companies in attracting and retaining them. Gen-Y consists of those born between 1979 and 1994. Research...