Operation C.Z.A.R: corporate zombie active resistance — an alternate reality game campaign on undergraduate transition from school to work.

• Main Authors: Poh, Wee Koon., Ooi, Eldon Zhi Yi., Sim, Walter Mao Xian., Tay, Hendric Poh Teck.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/49029
• Institution: Nanyang Technological University

“Operation C.Z.A.R”, short for Corporate Zombie Active Resistance, is a strategic communications campaign designed as a five-week Alternate Reality Game (ARG) undertaken by four final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. The first...