The effectiveness of food tourism in Singapore.

• المؤلفون الرئيسيون: Chew, Woon Lue., Lee, Chee Meng., Chiew, Louisa Yi Jun.
• مؤلفون آخرون: Joan C Henderson
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Advertising::Advertising method; DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51328
• المؤسسة: Nanyang Technological University

This is a study on how Singapore’s branding of itself using the appeal of food affects tourists’ perceptions of the country. Through the effects on tourist’s perceptions, we will also explore how important a factor food is in motivating tourists to visit Singapore, as well as evaluate their overall...