The effectiveness of food tourism in Singapore.

• Main Authors: Chew, Woon Lue., Lee, Chee Meng., Chiew, Louisa Yi Jun.
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Advertising::Advertising method; DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51328
• Institution: Nanyang Technological University

This is a study on how Singapore’s branding of itself using the appeal of food affects tourists’ perceptions of the country. Through the effects on tourist’s perceptions, we will also explore how important a factor food is in motivating tourists to visit Singapore, as well as evaluate their overall...