The effectiveness of food tourism in Singapore.

• Main Authors: Chew, Woon Lue., Lee, Chee Meng., Chiew, Louisa Yi Jun.
• 其他作者: Joan C Henderson
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Business::Advertising::Advertising method; DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/51328
• 機構: Nanyang Technological University

This is a study on how Singapore’s branding of itself using the appeal of food affects tourists’ perceptions of the country. Through the effects on tourist’s perceptions, we will also explore how important a factor food is in motivating tourists to visit Singapore, as well as evaluate their overall...