Corporate social responsibility - a case study of Starbucks.

• 主要作者: Chan, Mirabel.
• 其他作者: School of Humanities and Social Sciences
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Social sciences::Sociology::Social behavior
• 在線閱讀: http://hdl.handle.net/10356/51543

This study aims to provide insights into the role of consumers, via consumer behaviour, in businesses that adopt an integrated approach to Corporate Social Responsibility (CSR). Starbucks demonstrates the importance of adopting a holistic approach to CSR, and therefore affords as an interesting case...