The influence of message frame valence on children in Singapore
Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effect...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51769 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effects of these influences on children’s impressionable minds. Thus it is the purpose of this study to investigate the effects of different message frame valences on children. |
|---|