The influence of message frame valence on children in Singapore
Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effect...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51769 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |