The silver yarn project : campaign to promote intergenerational bonding between youths and grandparents

• Main Authors: Choong, Alan Jia Tang, Koh, Regina Ai Li, Teo, Nicholas Yong Kwang, Wan, Sarah Yue Ying
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/52815
• Institution: Nanyang Technological University

This paper presents the communication campaign “The Silver Yarn Project”, a movement to promote intergenerational bonding between youths and their grandparents by four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeted at...