An analysis of the Singapore personal computer retailing industry using the porter framework

An analysis of the Singapore personal computer retailing industry using the porter framework

The purpose of this report is to provide useful information on the Singapore Personal Computer (PC) Industry by employing the well-known Porter’s five forces framework for analysis. Many studies have already been done on the PC industry but none on the retailing aspect of the industry. Therefore, th...

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Bibliographic Details
Main Authors: Lee, Seok Meng, Low, Jooi Keng, Poon, Christine Tze Mei
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business::General
Online Access:http://hdl.handle.net/10356/55509
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Institution: Nanyang Technological University
Language: English
Description
Summary:The purpose of this report is to provide useful information on the Singapore Personal Computer (PC) Industry by employing the well-known Porter’s five forces framework for analysis. Many studies have already been done on the PC industry but none on the retailing aspect of the industry. Therefore, the study will focus on the retailing portion of the PC industry.

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