An analysis of the Singapore personal computer retailing industry using the porter framework

• Main Authors: Lee, Seok Meng, Low, Jooi Keng, Poon, Christine Tze Mei
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55509
• Institution: Nanyang Technological University

The purpose of this report is to provide useful information on the Singapore Personal Computer (PC) Industry by employing the well-known Porter’s five forces framework for analysis. Many studies have already been done on the PC industry but none on the retailing aspect of the industry. Therefore, th...