Category management - a local perspective

• Main Authors: Chong, Mavis Mei Ling, Peh, Lee Kuan, Poh, Kirby
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55570
• Institution: Nanyang Technological University

The purpose of this report is to: (1) study the category management concept in-depth; (2) discuss what its possible benefits and costs are; and (3) explore the practical implications category management has on the local businesses. The methodology of this thesis uses the approach of a case study. Im...