Analysis of brand consciousness among the different races in Singapore.
158 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/58034 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-580342023-05-19T06:16:17Z Analysis of brand consciousness among the different races in Singapore. Chia Wye-Chun Adeline, Ho Hui Min, Tan Yee Leen Elaine Robert A Berg Nanyang Business School DRNTU::Business 158 p. A brand is a form of identification of a product. It helps consumers differentiate a product from that of a competitor's. Retailers are interested in branding to enhance their products and to highlight certain attributes, benefits and image associated with their products. Retailers are typically concerned about the degree of brand awareness and brand loyalty exhibited by consumers. ACCOUNTANCY 2014-04-07T11:13:48Z 2014-04-07T11:13:48Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/58034 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Chia Wye-Chun Adeline, Ho Hui Min, Tan Yee Leen Elaine Analysis of brand consciousness among the different races in Singapore. |
| description |
158 p. |
| author2 |
Robert A Berg |
| author_facet |
Robert A Berg Chia Wye-Chun Adeline, Ho Hui Min, Tan Yee Leen Elaine |
| format |
Final Year Project |
| author |
Chia Wye-Chun Adeline, Ho Hui Min, Tan Yee Leen Elaine |
| author_sort |
Chia Wye-Chun Adeline, Ho Hui Min, Tan Yee Leen Elaine |
| title |
Analysis of brand consciousness among the different races in Singapore. |
| title_short |
Analysis of brand consciousness among the different races in Singapore. |
| title_full |
Analysis of brand consciousness among the different races in Singapore. |
| title_fullStr |
Analysis of brand consciousness among the different races in Singapore. |
| title_full_unstemmed |
Analysis of brand consciousness among the different races in Singapore. |
| title_sort |
analysis of brand consciousness among the different races in singapore. |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/58034 |
| _version_ |
1770564171946000384 |