Analysis of brand consciousness among the different races in Singapore.

158 p.

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Bibliographic Details
Main Author: Chia Wye-Chun Adeline, Ho Hui Min, Tan Yee Leen Elaine
Other Authors: Robert A Berg
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/58034
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Institution: Nanyang Technological University
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