Sports shoe industry analysis and the positioning of nike in Singapore

Nike has always been an active player in the sports shoe industry. In recent years, the dynamic environment in the industry is constantly changing. The purpose of this report is to study this changing environment in the industry and the purchasing behavior of the consumers. Conclusion will...

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Bibliographic Details
Main Authors: Kee, Sheila Chiu Ping, Kuah, Siew Leng, Sim, Jeannie Ai Ping
Other Authors: Wan Chew Yoong
Format: Final Year Project
Language:English
Published: 2014
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Online Access:http://hdl.handle.net/10356/58599
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Institution: Nanyang Technological University
Language: English

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