Customer satisfaction : Jack's place restaurant chain

• Main Authors: Lee, Ruth, Lee, Hoe Lone, Yo, Melvin
• Other Authors: Hooi Den Huan
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59370
• Institution: Nanyang Technological University

Excellent quality is prosiac and existed when mankind first embarked on the simplest form of barter trade. Keeping customers satisfied through excellent product and service quality is the basic ground rule of successful business ventures. The frenzy to control cost, to gain market share, and other m...