The erection of switching barriers in the express package delivery industry
Making the best out of your current customers has become a common focus for many firms operating in the product or service industries. 2 strategies (defensive) that can be applied by these firms are the cultivation of customer satisfaction by stepping up service quality, or, the building of barriers...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59708 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Making the best out of your current customers has become a common focus for many firms operating in the product or service industries. 2 strategies (defensive) that can be applied by these firms are the cultivation of customer satisfaction by stepping up service quality, or, the building of barriers that would enhance the probability of return patronage. |
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