The erection of switching barriers in the express package delivery industry

Making the best out of your current customers has become a common focus for many firms operating in the product or service industries. 2 strategies (defensive) that can be applied by these firms are the cultivation of customer satisfaction by stepping up service quality, or, the building of barriers...

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Bibliographic Details
Main Authors: Neo, Hwee Koon, Tan, Hwee Hwee, Wong, Fui Sze
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59708
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Institution: Nanyang Technological University
Language: English

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