The erection of switching barriers in the express package delivery industry

Making the best out of your current customers has become a common focus for many firms operating in the product or service industries. 2 strategies (defensive) that can be applied by these firms are the cultivation of customer satisfaction by stepping up service quality, or, the building of barriers...

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Main Authors: Neo, Hwee Koon, Tan, Hwee Hwee, Wong, Fui Sze
其他作者: Nanyang Business School
格式: Final Year Project
語言:English
出版: 2014
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在線閱讀:http://hdl.handle.net/10356/59708
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