The erection of switching barriers in the express package delivery industry
Making the best out of your current customers has become a common focus for many firms operating in the product or service industries. 2 strategies (defensive) that can be applied by these firms are the cultivation of customer satisfaction by stepping up service quality, or, the building of barriers...
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Main Authors: | Neo, Hwee Koon, Tan, Hwee Hwee, Wong, Fui Sze |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/59708 |
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Institution: | Nanyang Technological University |
Language: | English |
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