Factors contributing to customer satisfaction

• المؤلفون الرئيسيون: Ng, Chor Hoon, Lee, Gek Ching, Choa, San San
• مؤلفون آخرون: Khoo Teng Aun
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63032
• المؤسسة: Nanyang Technological University

Customer satisfaction, as the name implies, is the extent to which a firm's products or services meet the expectations of its customers. With more intense competition and highly-demanding customers, coupled with advancement in technology, large firms are not always the ultimate successful c...