Factors contributing to customer satisfaction
Customer satisfaction, as the name implies, is the extent to which a firm's products or services meet the expectations of its customers. With more intense competition and highly-demanding customers, coupled with advancement in technology, large firms are not always the ultimate successful c...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63032 |
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| Institution: | Nanyang Technological University |
| Language: | English |