Factors contributing to customer satisfaction

• Main Authors: Ng, Chor Hoon, Lee, Gek Ching, Choa, San San
• Other Authors: Khoo Teng Aun
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/63032
• Institution: Nanyang Technological University

Customer satisfaction, as the name implies, is the extent to which a firm's products or services meet the expectations of its customers. With more intense competition and highly-demanding customers, coupled with advancement in technology, large firms are not always the ultimate successful c...