Promoting brands through online communities : specification of the critical success factors
The bursting of the dot-com bubble in the fall of 2001 is frequently described as a turning point for the web. The idea behind the concept of "Web 2.0" is a new interactive use of the Internet. Social media leverages this idea supporting social interaction with user-generated content as a...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/65726 |
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| Institution: | Nanyang Technological University |
| Language: | English |