Essays on shareholders' value and new product strategies
Many finance and marketing studies have examined the valuation effect of new product strategy in a static framework and tend to overlook the importance of competitive dynamism. This dissertation intends to explore several important issues in new product competition, such as firm's opportunities...
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| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7349 |
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| 機構: | Nanyang Technological University |
| 語言: | English |