Influence maximization for viral marketing in online social networks
In this project, various seeds selection algorithms are implemented to select most influential individuals from social networks. The selected individuals are expected to spread out desired marketing message to highest number of receivers through their connections in a social media marketing campaign...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/74045 |
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| Institution: | Nanyang Technological University |
| Language: | English |