Modeling customers' intentions to repurchase online.
Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology ac...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7498 |
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| Institution: | Nanyang Technological University |
| Summary: | Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology acceptance model (TAM) (Davis 1989). |
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