Modeling customers' intentions to repurchase online.

Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology ac...

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Main Author: Li, Shenyu.
Other Authors: Nanyang Business School
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7498
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-74982024-01-12T10:27:38Z Modeling customers' intentions to repurchase online. Li, Shenyu. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology acceptance model (TAM) (Davis 1989). Master of Business 2008-09-18T07:46:31Z 2008-09-18T07:46:31Z 2003 2003 Thesis http://hdl.handle.net/10356/7498 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Li, Shenyu.
Modeling customers' intentions to repurchase online.
description Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology acceptance model (TAM) (Davis 1989).
author2 Nanyang Business School
author_facet Nanyang Business School
Li, Shenyu.
format Theses and Dissertations
author Li, Shenyu.
author_sort Li, Shenyu.
title Modeling customers' intentions to repurchase online.
title_short Modeling customers' intentions to repurchase online.
title_full Modeling customers' intentions to repurchase online.
title_fullStr Modeling customers' intentions to repurchase online.
title_full_unstemmed Modeling customers' intentions to repurchase online.
title_sort modeling customers' intentions to repurchase online.
publishDate 2008
url http://hdl.handle.net/10356/7498
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